Video Marketing for Small Businesses

Small businesses can profit highly from video marketing. Why?

Compared to other ways of marketing, video marketing is visual,  very relatable, and easy for customers to remember.

You can convey a lot of information in a short amount of time. This is ideal for customers who just have a short attention span or simply just don't have the time to read through huge parts of the text on your website. 


80% of the viewers will prefer a video over reading text. This is huge!

Most people don’t mind watching a brief video.  And… after watching a video, 64% of the viewers are more likely to buy a product or a service. 

Also, a video on your website will help your website rank higher in Search Engine results. In fact, a website with a video has a 50 times higher chance of ranking on the first page of Google.


Also take into account that 75% of your visitors will never dig any deeper than the first page of your website, meaning that this is the page where it needs to happen... and with a video, you can attract and engage and convert customers.

Videos as marketing tools for small businesses are the future. People spend at least one hour a day watching videos, so here lies a huge opportunity for you to promote your business.

Videos can also very easily be shared on social media, making it possible for you to reach a much bigger audience, exponentially increasing your brand awareness.

When using a video on your website, make sure that the content connects to your audience. Engage them to stay longer on your website, so they will start to use the share link, subscribe to your channel, share likes, and comments.

Below are some suggestions for different kinds of videos:

Product:

In this video, you highlight the product you are selling. Doing this in a creative and unique way will capture the attention of the viewer and make it more memorable for them.

You can also explain how the product can be used and what the benefits are for the consumer. This will help you to engage the consumer and sell more of your products. 

You can also show how a product or service will solve a problem for them since viewers are often searching for solutions to their problems. Give them the solution and show how knowledgeable you are and that they can trust you.

Educational:

Educational videos are especially helpful if you offer a product that is new or unique and not well understood. In an educational video, you want to go more in depth about what the product is and what it can do for you.

Testimonials:

People love testimonials. Written reviews are a must-have, but what if you take it one step up and include video testimonials. How more real can it get? There is probably no better way to convince your customers to buy your product or use your service.

Instructional:

It can be very helpful for customers to see how a product actually works or how to assemble it. It takes away any hesitation they had about buying the product. Also visually seeing how a product actually works can convince them that this is the right product for them.

Make a Bio:

If you want to introduce your company and team, you can make an introduction video of you and your employees. This is a great way to connect to your customers and build a relationship with them. Customers can see that you are a real business with real people.

Events:

If you are organizing a special event and you want people to come over, you can make a video about it and put it on social media, so you can attract as many people as possible

FAQ Video:

Most websites have a special page for FAQs and that is great, but if you want to make it more visual and more engaging for your customers you can make a video in which you not only can give an explanation to the question but also visually show them the answer.